ARTICLE
Agosto 25, 2021
Fresh Wind from Northern Europe

Since its founding in 1971, HTW has had a clear purpose imprinted in the DNA of all its employees: "Timely & quality service to its customers”. HTW is now part of the PRIMEdge Group under the name “PRIMEdge Sweden” (www.primedgesweden.com).

From the beginning in the 2000’s, when the courageous founders of HTW decided to invest in precision machinery to professionally sharpen machine blades for their customers, HTW began to be the standard for customers in the meat processing industry. HTW is located in southern Sweden in the small town of Eslöv - only one hour from Copenhagen Airport in Denmark.

Hand knives sharpening services has also always been part of their business guaranteeing a diversified clientele and constant contact with distribution and commercial customers, not just large food processors.

In 2011, HTW transitioned from the original founders to a group of investors who brought with them fresh ideas and investment in modern machinery which allowed the company to expand even further. This effort was directed by Kjell Bergmann, who today still leads the company with great enthusiasm and professionalism.

Prior to HTW joining the PRIMEdge Group, the geographical proximity to our Danish facility led to the two companies "crossing paths" on more than one occasion – a competition that has always been fair and respectful. Respect and knowledge gradually grew and allowed Michael Petersen and Kjell Bergmann to consider a synergy where both companies could benefit. Also, HTW has been one of the longest tenured distributors of our German manufacturing site, BE Maschinenmesser, with their partnership starting back in 90’s. For these reasons, the integration of now-PRIMEdge Sweden into our Group seemed very natural, despite the challenges of the pandemic.

The enthusiasm of all team members in Eslöv and the willingness and ability of our team members in Denmark played a key role in how quickly we integrated our new Swedish entity into the PRIMEdge Group. For a company used to operating independently, the accomplishment of becoming part of a multi-national group like ours was no easy feat.

Despite the travel limitations, we were able to get some members of PRIMEdge Sweden to our European Headquarters in Soucy, France where the collaboration started immediatly and naturally. The exchange of knowledge and experience was extremely valuable to all. A clear example of this happened at PRIMEdge-France as they were able to learn some details of how to organize their sharpening service to be more efficient. If you keep an open mind to change, and be humble enough to listen to how things are done by others, everyone benefits and the company can grow.

And Grow We Will! Already, we have strengthened the cooperation between our Danish and Swedish branch to be able to offer domestic services in Scandinavia, which we could not do until now. PRIMEdge Sweden provides us a direct channel into the Swedish market for all product lines, including machines, maintenance tools, blades, and washing equipment. This, of course, will be strengthened and increased as the pandemic slows down.

In short, everyone get ready for the Swedish invasion! We hope to stay true to the song of the famous Swedish band ABBA and ...”The winner takes it all”

Learn more by visiting www.primedgesweden.com